“710” is a stoner term used to celebrate cannabis concentrates on the 10th of July. The number 710 spells “OIL” when placed backward and upside-down.


For 7/10/2020, we hosted a 12-hour virtual festival and fundraiser, with proceeds going to Last Prisoner Project. Featuring 10 DJ sets and behind-the-scenes content of California cannabis brands, we celebrated the holiday digitally with our community in California and worldwide.